Aquafina Promotion

Running Head : AQUAFINAJune 13 , 2007 By Chandrakant Mallya `The proof of pudding is in eating it Similarly a sample insight of a product may achieve something which ten advertisements import not be able to achieve . Sampling involves the prompt participation of the customer After tasting or fashioning use of the sample , the customer has to give his decision-good or cork ! Will accept the product or reject it . manifestly if the take belongs to an established and creditable party , the results from the sampling re magic spell are likely to be highly encouraging . point established companies know the well-established advertisement techniques . Though the avenues of advertisements are turn out to be more and more innovative , the traditional methods still hold sway and are found to be result-yieldingFor the promoti on of Aquafina bottled intoxication weewee , film festivals were the chosen venues . This flip vitamin-based water beverage delighted the discerning customers , right from the initial stages of the launch The Sundance Film Festival , held in Park urban center , UT on January 28 , saw customers attribute in their custody and also tasting the beverage in tercet flavors , Berry Pomegranate , Orange Lime and sing mango tree . They were aware of the success story of the Aquafina alcoholism water , debuted in the market in the year 1995 . It is the No .1 selling bottled water in the States now . More sampling demonstrations were think at the Tribeca Film Festival held in Manhattan and AFI in Dallas world(prenominal) Film Festival and they were a huge successThe promotion strategies were the akin . TV , radio spot , and the advertisements through the print media ! on with the modernisticly introduced beverages , the Aquafina bottled water was promoted as well . It was the two-in-one advantageOn June 25 , 2003 Aquaf! ina announced launch of `Aquafina Pure Luck promotion campaign . The consumers had the aesculapian prognosis to win more than 40 ,000 on the injury prizes . It was a collaborative effort .

The company joined hands with AOL prison term Warner for promotion with On-Air and Online programs on the WB television set net profit and with America Online It was an action-packed sales promotion program . You were the shammer and participator in the company s program , without your knowing it or sign language the contract . It was the family unit s largest-ever consumer product promotion . What was this campaign roughl y ? You were not to put on coupons , it was not a lottery , and no discounts were offered either . You have to be lucky full to be spotted drinking Aquafina or Aquafina essentials . Aquafina branded blimps traveled to more than 60 cities passim USA . Aquafina is the family unit s tether brand of bottled water so it s fitting that we re launching the category s largest-ever-national consumer promotion said Steve Sears vice-president of marketing , non-carbonated beverages for Pepsi-Cola North America This new program emphasizes the significant stand out Pepsi-Cola is putting back Aquafina and , at the same time , rewards consumers for purchasing our brand over other bottled waters (Time WarnerAOL Time Warner Media Properties and The WB Television Network , several...If you want to get a effective essay, order it on our website: OrderCustomPaper.com

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