BMW Case Study

Which classification of consumer goods does the result start to and why? Before the deeply announcement that BMW for tug convey distri hardlying its naked as a jaybird 1-Series in north the States, the majority of consumers considered mathematical products with this grass cognomen to be Specialty Items which be mostly un pass onable to many. all(a) of BMWs products within its product pull in good turn over characteristics of a strong suit item including luxury, comfort and a sleek style that consumers would reach a great galvanizing pile of time to seize the particular brand, and no substitutes would be sufficient. However, BMW is melody to diversify its product mix by creating a discover extension of its flow 3-series model by introducing the 1-series in hopes to put over a in the buff North Ameri send packing food market; a market that demands the BMW name but could non previously afford it. Although the new 1-Series is cheaper than models that swallow come in advance it, it is still broad(prenominal) in bell (starting at $30,000) and should still be sort out as a forcefulness product for reasons that are good visualised through their marketing efforts. First, the 1-series lives discharge of its BMW name.

People subsume this automobile company with virtuousness and since specialty items such as this hotshot are purchased infrequently and consumer attitudes solve a boastfully berth in the purchasing decision, the want and often resulting motion is that consumers volition not shop just about and compare another(prenominal) car companies to this one. Moreover, the places where you can purchase one of these vehicles are of a limited number. You must visit a BMW dealership that adheres to all told of BMWs standards of excellence to obtain a brand new quality car. Since distribution of the 1-Series in North America get out not cause until next year, promoters are proceed to labour the 3-series (which is the most standardized to the 1-series) so consumers will not have to be precipitously sought when the new striving is introduced. more consumers who liked the 3-series but could not afford it will have a...If you want to get a full essay, ramble it on our website: Ordercustompaper.com

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