Conducting Market Research

Table Of Contents 1 ¡V Introduction         3 2 ¡V The study Methods Of Conducting Market Research         3 3 ¡V Pilot Survey         8 4 ¡V Analysis Of Results From Survey         10 5 ¡V Bibliography         13 6 ¡V Appendix 14 1 ¡V Introduction Market research is a cost-effective demeanor of finding bring out what people believe, think, want, subscribe to or do. It is teaching that cannot usually be obtained from any other source.

CleanChew gum is a new product, which incorporates toothpaste so that people do not need either a toothbrush or water to middling their teeth. This report go out outline the major methods of conducting market research and then be followed by a small survey. The outlets will then be analysed and produced as graphs.

2 ¡V The Major Methods of Conducting Market Research There are two types of knowledge market research can find out: „h Quantitative study, which answers questions about the quantity of something, for example ¡¥What percentage of children drinkable a certain sort of cola?¡¦ „h soft learning, which answers questions where an opinion or judgement is necessary, for example ¡¥What do customers resembling about a particular product?¡¦ Both types of information can be gathered as a result of: „h PRIMARY RESEARCH, or field research „h SECONDARY RESEARCH, or desk research (What Is Market Research?



[Accessed 17/03/02]) Primary Research Methods Primary research is the collection and collation of original data. It involves direct contact with potential or quick customers. This research will usually have been planned and carried out by the people who want to use the data; it is start hand. It can be expensive way to gather information and will usually be for a specific purpose.

QUESTIONNAIRES Questionnaires form the basis of most primary research. Questionnaires may be conducted face-to-face, for example on the street, by telephone or by post. Deciding what questions to ask is difficult if you are to be certain of obtaining...

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