COKE IN THAILAND

Coca Cola Background of caller and it branches The Coca-Cola is the worlds approximately best-selling(predicate) soft drink and the worlds most named trademark, it was recognized by 94% of the worlds population, the comp some(prenominal) sells almost half of all the soft drinks consumed around the world. The Coca-Cola companion was founded in 1886. Created in Atlanta, Georgia by Dr. John S. mixed bag Coca-Cola syrup with carbonated water. Coca-Cola was first offered as a escape deglutition by leading manufacturer, tradeer, and distri preciselyor of nonalcoholic deglutition concentrates and syrups, apply to produce more than 300 beverage disgraces. Their incarnate headquarters be in Atlanta, with local operations in oer 200 countries around the world. However, Coca-Cola was sold in Thailand since age 1949. Coca-Cola is the pinhead beverage with the longest accounting in Thailand. Today, you croup baffle Coca-Cola in virtually every part of the world. peculia rity         Having long history and strong brand image as arguing advantage.         long-familiar among the worlds soft drink, especially in Thailand, and it also has big market place share.         Having unique selling points, communication and statistical distribution channel. Weakness         Coca-Cola is still elevation of soft drink in Thailand, it means that it has to face more renovation in the future, but maintains old approach to officiate the caller-up.         Coca-Colas advertising campaign is a little bit thinness relative to the competitor sometimes. opportunity         Thai economy is recovering; the company has more discipline space in Thailand.         High brand image entrust bring more chance to Coca-Cola.         Coca-Cola is already modern; therefore, the market is stable in spite of any economic situation. Threats          In the soft drink market, there ar! e high competition rate. Coca-Cola must make customer loyalty.         Coca-Colas managers should recognize the positioning of company and reinforce promotion offensive. After all, Coca-Cola Company is already sophisticated in Thailand till now, in our point... If you want to need a full essay, order it on our website: OrderCustomPaper.com

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